958 Santero and AC Monza announce a new partnership that, starting from the 2026/27 season, will see the Piedmont-based sparkling wine and aperitif brand become a Main Partner of the biancorossi.
The partnership brings together two dynamic and ambitious Italian organisations, united by a strong identity and a shared desire to build an increasingly direct relationship with their audiences.
Founded in Santo Stefano Belbo, in the heart of Piedmont, Santero is an Italian family-owned company with a long-standing tradition in the production of wines, sparkling wines and aperitifs. Through 958 Santero, the company has built a recognisable and contemporary brand over the years, characterised by a pop, creative and innovative identity.
Today present across Italy and numerous international markets, 958 Santero continues to pursue an ever-evolving vision, with a portfolio ranging from sparkling wines and ready-to-drink aperitifs to new alcohol-free offerings.
Sport has long represented a strategic platform for 958 Santero and an important way for the brand to build visibility, engagement and a closer relationship with its audience. The partnership with AC Monza is part of an established journey that sees 958 Santero involved in numerous collaborations across the national and international sports landscape, including its partnership with the FIGC alongside the Italian National Football Team and with the Pertamina Enduro VR46 Racing Team in motorsport.
Gianfranco Santero, President of 958 Santero, said: "We are delighted to begin this collaboration with AC Monza. Sport represents an extraordinary language for us, one built on passion, sharing and emotions — values that are very close to the way we operate. Partnering 958 Santero with an organisation such as AC Monza represents an important opportunity to continue growing our brand and create new opportunities to connect with our audience. We are ready to experience this new journey together and, naturally, raise a glass to it".
The partnership will come to life through communication and visibility activities, as well as dedicated initiatives, with the aim of enhancing the collaboration and creating new opportunities for engagement with the biancorossi community.
Among the initiatives planned is the creation of a Special Edition 958 Santero dedicated to AC Monza, designed to celebrate the Club and its identity. An exclusive bottle combining the 958 Santero universe with the Biancorossi colours will be available for purchase, allowing fans and supporters to take home a tangible symbol of the partnership.
958 Santero and AC Monza, together on and off the pitch.
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