There is much that a football club and a real estate network have in common. Both are built around people, achieve results through consistent daily commitment, and grow thanks to teamwork, preparation, and the ability to face every challenge together.
It is precisely this shared vision that has given rise to the new partnership with AC Monza, which sees Professionecasa become a Silver Sponsor for the 2026/27 season and marks a further step in the brand's growth strategy across the territory.
For nearly forty years, Professionecasa has operated through a business model based on a widespread local presence and in-depth knowledge of the communities it serves. Being present in local areas means understanding their needs, supporting families and businesses in their decisions, and contributing every day to the growth of local communities.
AC Monza has always been a key point of reference for its territory and embodies values that Professionecasa deeply shares: belonging, determination, passion and the ability to build strong, lasting relationships. This closeness makes the partnership a natural fit even before it becomes a strategic one.
Sport as a universal language. Every sporting season tells a story. There are goals to achieve, challenges to overcome and results that can only be earned through consistency and dedication. This is the very same approach that defines the daily work of every Professionecasa consultant. Because, just as in football, success in the real estate sector is never the result of individual effort alone: behind every transaction lie expertise, methodology, organisation and a team working towards the same objective.
We believe that sport is an extraordinary vehicle for promoting these values and strengthening our connection with people.
"We are proud to stand alongside AC Monza as a Silver Sponsor in a season that represents another important step forward in our strategy to strengthen the Professionecasa brand", said Gianluca Marchegiani, President and CEO of Professionecasa. "Serie A football offers exceptional visibility and allows us to further increase the brand awareness of Professionecasa through an extensive communication plan that, in 2026, includes a 50% increase in investment compared to 2025. This partnership goes far beyond our brand's presence within the stadium's advertising spaces. We will create exclusive experiences and networking opportunities for our franchisees, clients, and partners, while developing initiatives with the Club and its players that will further strengthen the connection between the worlds of sport and business. We chose AC Monza because we recognise in the Club values that closely reflect our own: the courage to grow, trust in young talent, determination, and the ambition to achieve results through hard work every single day. These are the values that have always defined the identity of Professionecasa".
The partnership with AC Monza will enable Professionecasa to play a leading role throughout the season through an integrated presence across the Club's stadium, digital channels, and events. The brand will enjoy visibility during home matches through LED pitch-side advertising, feature across the Club's official platforms, and take part in digital activations, fan engagement initiatives, communication campaigns, and networking events with the local business community. The agreement also includes the opportunity to develop joint content with the Club and to use official Club assets for shared communication initiatives.
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