AC MONZA KICKS OFF THE B2B SEASON AT IBC LISSONE

On Tuesday evening, September 8th, at the Serie A League’s International Broadcasting Centre, home to the VAR rooms and Radio TV Serie A, AC Monza kicked off a new season of its B2B events, welcoming the Club’s sponsors for its return season in Serie A.

The event, titled “Kick Off – Season Starts”, provided an opportunity to reconnect with the Club’s long-standing partners and welcome the new companies joining the AC Monza business community.

The evening opened with AC Monza CEO Mauro Baldissoni, who welcomed the guests and introduced the Club’s new vision, “Monza Drive”. The project is built around a new way of working, driven by innovation, performance, data analysis and increasingly shared, cross-functional leadership across all areas of the Club.

The evening also provided the opportunity to present some of the Club’s new strategic partnerships.

First up was Dazn Bet Club, AC Monza’s new Official Sponsor, represented on the occasion by CEO Donato Nigro, who shared the brand’s ambitions and vision for the future with the guests. Dazn Bet Club has identified AC Monza as an ideal platform to develop its expansion and growth plans.

Next was TicketOne, the Club’s new ticketing partner, whose platform will manage ticketing for matches and events at Brianteo Stadium.

Andrea Grancini, CEO of TicketOne, proudly spoke about the company’s new partnership with AC Monza, highlighting the shared ambition to strengthen both organisations’ presence across Italy, while also looking towards international markets, where TicketOne is one of the leading players.

Following the speeches, the evening continued with a tour of the International Broadcasting Centre. Guests had the opportunity to enjoy a unique experience, visiting the VAR rooms and witnessing a simulation of an in-game VAR intervention.

The evening concluded with a networking aperitif, giving sponsors the chance to connect in a more informal setting, exchange ideas and opinions, and raise a glass together to the start of the new season.

“Kick Off – Season Starts” reflects an increasingly important dimension of AC Monza: that of a Club that goes beyond the football pitch and positions itself as a true hub for relationships, business and experiences, connecting people and companies while offering its partners unique opportunities to meet, engage and share.

Finally, a heartfelt thank you to Lega Serie A for its collaboration and for opening the doors of its Lissone headquarters for this fantastic evening.